What is a Business Consultant/Advisor?

business consultant Dec 06, 2021

A business consultant/advisor is a professional who offers advice and guidance to businesses on a range of topics. They can help you to identify strengths, weaknesses, opportunities and threats in your company's current situation. This information will be used for developing strategies that help the company grow or change with the times. Let’s take a deeper dive into the role of a business consultant/advisor.


What Does a Consultant/Advisor Do?

A consultant/advisor is an external party who is there to make suggestions and implement plans that will help a business improve its performance.

There are many areas in which consultants/advisors can offer support, including:

  • Business development and growth
  • Finance management, including cost control/reduction
  • Human resources (HR) such as recruitment and training of staff
  • Marketing activities such as advertising campaigns or product promotions


Within these areas, consultants/advisors can offer a range of services, such as:

  • Identifying the business' targets and goals
  • Developing a strategy for reaching those goals
  • Setting up systems to monitor progress
  • Streamlining processes
  • Training employees


When to Hire a Consultant/Advisor

There's never a bad time to hire a consultant/advisor per se, but there are some tell-tale signs that your company could really use some outside assistance.

For example, if your business is stagnating and the numbers won't change no matter what you do, then  it may be time to hire a consultant/advisor. They can help you to pinpoint the source of your frustrations and devise solutions to get you moving towards your goals again.

Similarly, if you're struggling to keep up with the competition then a consultant/advisor  may be able to help you analyse your position and come up with a plan of action so that you get your edge back.

Alternatively, it could be that your business is ready to pivot and move in a new direction. In this case, a consultant/advisor can help you develop strategies for making the transition so that your business remains profitable and competitive in its new market.


The Benefits of Hiring a Consultant/Advisor

One of the biggest advantages of hiring a consultant/advisor is that you gain an independent perspective on how the company is currently being run and suggestions for improvement based on professional experience. Many consultants/advisors have worked in various industries over the course of their career so they can offer valuable insight into what works well elsewhere, and what doesn't.

On top of this, hiring a consultant/advisor can free up your time, allowing you to focus on other areas of the business. If you are still managing various aspects of the company yourself this is likely to take its toll over time, so hiring an expert to take care of certain areas will allow you to have more control and achieve better results for your business.

Another benefit of hiring a consultant/advisor is that they tend to have excellent industry connections which they can leverage to benefit your business.  This can come in the form of new business contacts and opportunities that wouldn't otherwise be available.


How to Find the Right Consultant/Advisor for Your Business

Choosing the right consultant/advisor for your business is an important decision. Make sure that you do your research and find someone who will be able to deliver results based on their experience, but also understand what it is you need from them. The clearer you are, the more control you will have.

It's always a good idea to work with a consultant/advisor who is selective about who theywork with. The right person will take the time to really get to know your business and goals before they agree to work with you; you don't want someone who'll simply tell you what you want to hear in order to earn a quick buck.



The right consultant/advisor really can make all the difference when it comes to achieving your business goals.  The DIY route may be cheaper in the short-term, but in the long run it's much more cost-effective and efficient to invest in someone who has the skills and experience needed to take your company where you want it to go in a fraction of the time.


Please check out some of our other blogs for more tips and info that I've been able to gather over the years. 

Feel free to reach out and contact us with any other questions.  

Ben Rendle, Profit Alchemist.  

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